Our joint initiatives
The European network of wine tourism destinations is articulated around common goals, including:
• Highlighting wine production as a long-standing symbol of European identity, and contributing to the protection of these vineyards.
This focus on safeguarding and enhancement is an integral part of the European Landscape Convention’s guidelines.
• Developing actions to promote better knowledge of wine producing regions as well as their importance in European culture.
• Promoting a high-quality service pertaining to wine tourism in each partner country.
Thanks to wine tourism, over 20 million European visitors discovered locations and cultures which were representative of vineyard and wine civilizations.
|With wine routes becoming increasingly popular and widespread, network members endeavoured to create a working environment which emphasized landscapes, knowledge, vineyards and the people living there, rather than just the finished product.|
European vineyards and their landscapes are spread over three million hectares, and 5 % of the continent’s agricultural land. 10,000 grape varieties and 10,000 vine varieties are available there.
These factors determine regions’ identities and are at the root of the European cooperation project.